Aqium Moisturising B2B Launch Campaign
The challenge was to launch new Aqium Moisturising into healthcare settings and build awareness of the skin health benefits of Aqium Moisturising amongst key decision makers in infection control.
- Increased awareness in niche market
- 100+ Samples requested, sent and followed-up
- 60+ White paper downloads and data capture
- Increased activity on Ego Health Care Professional Portal
589,000
Niche B2B Impressions
115
Product sample requests
62
New account leads
113
% Increase in B2B sales
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